BCBG is French for "Bon Chic, Bon Genre", which translates to, "Good Style, Good Attitude." An attitude interpreted through an eyewear mix of spectacular materials and innovative designs - from the modern and elegant to the bold and fashion forward.

BCBG Max Azria Eyewear defines global trends with a combination of European sophistication and American spirit. Founded by designer Max Azria in 1989, the BCBG MAXAZRIA brand features fashion-forward designs that combine European sophistication with true American spirit.

Women's frames feature faceted and textured metals, bronze and acetate combinations and sophisticated semi-rimless designs. The men's line boasts an impressive angular and geometric shapes in full acetate, metal-acetate and semi-rimless styles.